Working on a pitch right now and it’s dawned for the umpteenth time in my career how much time gets wasted waiting. Waiting for everyone to have their say on something.  Even the post-rationalised guff that gets done.

The amount of time I have sent stuff out on email to creative director, founding partner, head of planning, BAD and have teams waiting to get cracking on but there’s no point starting down any creative path until we have a consenus on the brief.

So I’m in work with 2 teams - we’re all going to order x5 take away and all get x5 different cabs home (unless the boy/girl team get the ‘orn - then it’ll be x4) - and our productivity will be almost nil tonight because I have a senior suit in Prague, a founding partner who wants to be involved but is on holiday somewhere and a head of planning who is AWOL - and me and the teams are stranded in the office until these 3 disparate stakeholders sort their shit out and talk to one another about the brief we want to work on.