I nearly cried today.  Not some pathetic foolish weeping but tears of pure rage (and if I’m honest frustration).

We’ve been working on a project very intensely for the last month/6 weeks - and all the work, all the hours of excited debate, dashed optimism and re-built excitement is in tatters after today’s massive unveil-the-curtain reveal of our work to the client was met by a massive rug pull: that he felt the focus of our endeavours was mis-directed.

Mis-directed?

Yeah - I’d love to have been involved in this process iteratively as there’s loads of good thinking - it all makes sense - it’s just there are some fundamentals that you’ve got wrong.

MISDIRECTED? I’m sorry- I know this client well but don’t have a pally relationship with him as it’s being jealously guarded by our lovable suits. Not that I blame them because this pan-Euro behemoth client is NEVER available for calls or meetings. I just wish there’d been more time spent keeping the grand fromage clientside abreast of our thinking and development - rather than this soul destroying mess.