Bingo. I had a revelation today. It happened at the end of an all agency status meeting that I was dragged along to.

Check this: me, my senior suit, the media geezers, the PR pashminas and the experiential whatevs having done the usual all-agency status mine-is-bigger-than-yours in front of the man day to day clients across a fake hardwood table - got the shuttle bus to the station together. I initially thought it was going to be cliques of sotto voce chat about what ****ers we thought one another was, but NO - thanks to my suit’s interpersonal ninja skills a conversation about  the clients comms issue ensued.

Moreover it got heated, and passionate and interesting IN A GOOD WAY - so much so that we all got on the same train to London and sat in the same carriage - talking all the way back to town about the issue.

By Waterloo we had a whole new GENUiNE 360 solution to the client’s problem.

Damn. Hate to say it but we should collaborate more.